ABOUT US
- BEYOND EMOTION
- Making search technology exciting.
MARS FLAG Co., Ltd. provides web services based on search technology to domestic and overseas companies and government agencies. Since its establishment in 1998, MARS FLAG Co., Ltd. has always been at the vanguard of the industry with search technology, such as the world's first search engine with page capture and services utilizing our patented technology. Currently, as Japan's first search platformer with the largest domestic market share, we provide web services such as the MARS FINDER website search platform, the MARS SCREEN product search platform, and the MARS EXPLORER search box recommendation display tool to domestic and overseas companies and government agencies.

COMPANY PROFILE
- Company Name
- MARS FLAG Corporation
- Founded
- October 1998
- Capital
- 90,000,000 yen
- Business contents
- Provision of Web services based on search technology
- Board of Directors
-
Shinya Takei – Founder & CEO
Mitsuyoshi Nishida – Executive Vice-President
Yujiro Takei – Director
Yuichi Saegusa – Director
Takaaki Nagayama – Director
- Shareholders
- Shinya Takei and Management Team
- Address
- Tokyo Square Garden 14F, 3-1-1 Kyobashi, Chuo-ku, Tokyo, Japan
Osaka : Namba SkyO 27F, 5-1-60 Namba, Chuo-ku, Osaka, Japan
Singapore : 20 Collyer Quay #23-01 Singapore.
- URL
- https://www.marsflag.com/en/
- info@marsflag.com
HISTORY
- 1998
-
- October 1998
B-Boyd Ltd. established as a search engine research company in Shinjuku, Tokyo
- October 1998
- 2004 - 2005
-
- August 2004
Capital participation by Proto Corporation
- August 2004
Reorganization and renaming to become MARS FLAG Corporation
- March 2005
Mieru! search engine "MARS FLAG" β version service launches
- August 2005
Release of "Tsunaken"
- September 2005
Release of "Buroken"
- October 2005
Capital participation by venture capital with SoftBank Investment as a lead
- August 2004
- 2006 - 2009
-
- May 2006
"MARS FLAG" β version terminated Full version service launches
- May 2006
Blog search engine OEM supply commences
- August 2006
Mieru! Website Search "MARS FINDER" service launches
- September 2006
Mobile search engine OEM supply commences
- November 2008
Site problematic point visualizer "MARS SITE PERFORMANCE" service launches
- January 2009
Dead link search "MARS CLEANER" service launches
- May 2006
- 2011 - 2012
-
- March 2011
Completion of MBO (management buyout) and switch to an independent enterprise
- May 2012
Reform of company logo (MARS FLAG) and service logos (MARS FINDER, etc.)
- May 2012
Relocation due to business expansion
- October 2012
Website Quality Management Service "MARS QUALITY" service launches
- March 2011
- 2013 - 2016
-
- October 2013
New "Visible" search function on Website Search "MARS FINDER" is released
- October 2013
Singapore Office opens
- March 2015
Sponsorship contract agreed with para triathlete Yukako Hata
- March 2016
Search Box Recommendations "MARS EXPLORER" service launches
- October 2013
- 2019 - 2021
-
- January 2019
Headquarters relocated to Kyobashi(Tokyo)
- August 2019
Osaka's office opens.
- June 2020
Reform of company logo (MARS FLAG) and service logos (MARS FINDER, etc.)
- December 2020
Product Search Platform "MARS SCREEN" service launches
- February 2021
Next-Generation DX Solution “AIMY Screen" β version service launches
- June 2021
API Integration Cloud Service "MARS Platform" service launches
- January 2019
BOARD OF DIRECTORS
- Founder & CEO
- Shinya Takei

I am happy to say that our services are being used by various customers, including some of Japan’s leading companies and the Japanese government. Among them, our main service MARS FINDER has also improved along, and is supported by our clients even nowadays. As IT industry changes in a very fast pace, we stand solidly at where we are.
Under such circumstances, since 2020, we have been blessed with the opportunity to redefine our own value as the new coronavirus spreads around the world. While slightly denying the pride of being the best in Japan that develops a search engine in-house and covers patents, we released AIMY Screen. With the concept of no search keyword, no content-based search result page (URL) units, AIMY Screen will once again bright fresh air into the industry.
We redefined our social value as
"An agent who knows your customer’s website and visitors well."
I truly believe that advanced technology can be used comfortably even without having advanced knowledge and that the things produced by such technology will sometimes lead to "excitement" that goes beyond "practical use". It was based on this concept that in 2012 we set forth the following definition in our "MARS WAY" credo:
"Beyond Emotion. Making search technology exciting"
Based on this credo, we aim to support client companies’ digital marketing activities and help them to provide business globally. You can expect various emotions when your vision is combined with our patents, technologies, services and – more than anything else – the passion of our employees.
MARS FLAG Corporation
Shinya Takei
- 1971
- Takei’s grandmother ran a beauty salon, his grandfather as a photographer, father as an engineer, and mother as an artist. He grew up in Mihama-ku, Chiba City, and raised up surrounded by photography, music and computers since childhood.
- 1989
- A 17-year-old personal computer host station opened. At that time, computer communication was slow, and Takei’s own room became a “hangout place” where early-stage computer nerds gathered offline, and a large amount of data was distributed from this room. Based on the needs of data exchange, programming with friends to recommend data that suits individual tastes, detect duplicate data, and automatically classify data. The source of technology that is still in business has been developed since this time.
- 1995
- Takei participated in Ray, an event and video production, involved in the early days of Web production. Prior to Ray’s initial public offering, Takei started a search engine research and development company, the company that became the predecessor of MARS FLAG.
- 1999
- He founded an ad auction site "Cybercom Co., Ltd. (Ad Marketplace Inc.)" with Masatoshi Kumagai and Yoshiteru Akita, GMOs, and became a director.
- 2001
- He was listed on NASDAQ Japan as DAC (Digital Advertising Consortium) and resigned as a director in the same year.
- Takei is deeply knowledgeable in Southeast Asia, partly due to the father of the general contractor engineer.
UK National University of Wales Graduate School of Business MBA graduates
University of Wales (UK), MBA/MOT
Admitted to the degree of Master of Business Administration, Credited Auditors of Management of Technology and Innovation.
Japan National University of Tokyo (UTokyo) industrial Principal Investigator
Unified Multiple Projects – JUST, Graduate School of Information Science and Technology.
- Executive Vice President
- Mitsuyoshi Nishida

"Time" is the most precious element that we can save while searching. In order to acquire the necessary knowledge and new information, the other methods are comparatively time-consuming. With MARS FLAG’s technology, we reduce the amount of time it takes to provide search results and better search experience. This is, we believe, exactly MARS FLAG’s mission as a search specialist when we started with the search portal.
Keep evolving is always important to a company. Our team members’ are fearless of change, and with that, they have made MARS FLAG a very competitive company. With this strength as a driving force, I believe we will continue to provide better services to clients and service users as well as gain the trust of many stakeholders.
- 1996
- Joined ALPHA SYSTEMS Inc.
- 1997
- Joined SIT Inc.
- 1998
- Joined Wellnet Inc.
- 1999
- Joined IMJ Corporation
- 2004
- Joined Livedoor Inc.
- 2006
- Joined MARS FLAG Corporation
- 2007
- Joined GCI Inc.
- 2008
- Joined DWANGO Co., Ltd.
- 2009
- Joined Rakuten Inc.
- 2012
- Joined MARS FLAG Corporation
- 2013
- Part-time lecturer at Waseda University(Current Position)
- 2014
- Appointed Executive Officer of MARS FLAG Corporation
- 2015
- Appointed Executive Vice President of the company(Current Position)
- Director
- Yujiro Takei

Sooner or later, I suppose people might no longer be using the search window or the familiar magnifying glass tool. This is an era where the act of search itself disappears.
As a search platform provider, we would like to be a "Kuroko (stagehand)", who will penetrate various applications, scenes, and devices by sharpening search functions. Meanwhile, continue to contribute to producing creative times for people. The key to our success is "search", which has been scrutinized for more than 20 years since our founding. While providing this "search" as an axis, we can evolve freely and constantly to provide various values to today’s society.
We are a company where programmers and engineers shine. To that end, we create a free-form organization that is not bounded by any patterns. Looking ahead to the changing times, we will continue pursuing a mechanism that satisfies experts in this technical field.
- 1999
- Joined Kanematsu Corporation
- 2013
- Appointed Director of Kanematsu America do Sul Imp. Exp. Ltd.
- 2017
- Joined MARS FLAG Corporation
- 2017
- Appointed Company Executive Officer
- 2018
- Became Director of the company(Current Position)
- Director
- Yuichi Saegusa
- 2008
- Served as a research assistant at the Graduate School of Tokyo Institute of Technology
- 2011
- Joined BIO Communications Inc.
- 2015
- Joined MARS FLAG Corporation
- 2022
- Became Director of the company(Current Position)
- Director
- Takaaki Nagayama
- 1987
- Joined IBM Japan, Ltd.
- 1991
- Joined Oracle Japan, Ltd.
- 1995
- Oracle Corporation (US) Transfer
- 1998
- Became Asia Products Division Vice President of the company
- 1999
- Established Sun Bridge Co., Ltd.
- 2007
- Appointed President & Representative Director of Sun Bridge Co., Ltd.
- 2009
- Appointed Director of Hamster Inc.(Current Position)
- 2010
- Appointed Director of Bee Trend Co., Ltd.(Current Position)
- 2011
- Appointed Director of MARS FLAG Corporation(Current Position)
- 2013
- Appointed Director of Revolver Co., Ltd.(Current Position)
- 2016
- Appointed Director of BakuChu Co., Ltd.(Current Position)
OUR SERVICES
-
- The most popular website search tool in Japan
Just paste the tag and installation is complete
SERVICE DETAILS
Cloud-based website search service -
- Product Search Platform
Easy start without knowledge of web production
SERVICE DETAILS
Operation with familiar Excel -
- Search Box Recommendation
High-performance suggestion service
SERVICE DETAILS
specializing in usability and CVR improvement -
- Website Quality Management
Identify, analyze, and score problems such as broken links and missing image files to improve quality
SERVICE DETAILS -
- Next Generation DX Solution
Convey information sought by each and every visitor to the website in a single hop
SERVICE DETAILS -
- API Integration Cloud Service
Build websites and applications quickly and easily with MARS FLAG technology
SERVICE DETAILS
- For service inquiries, click here.
- CONTACT US
- For other inquiries, click here.
- OTHER INQUIRIES