MARS FINDER

Recommendation

Quickly guiding to the information you want to convey

Recommendation is a useful function when you want people who have searched with a particular keyword to find a specific page. Let’s take a look at the main situations in which Recommendation is used.

Use as advertising tool
Just as when searching with keyword A the top page of Product A will be displayed, information that a company wants to convey can be actively delivered to the user. After registration from the admin screen, this is immediately reflected on the search results screen, enabling prompt support for campaigns developed on a time axis and for events that have occurred currently.
Use as communication tool
In website searches, there are frequently cases where the keyword a user has searched for is different from the expression published on a website. Recommendation can guide users to the page you want them to reach even if the keyword they have searched for is not found on that page, enabling smooth communication between users and companies.

Post images

It is possible to use the “One Look” thumbnails function, which displays images used within a page instead of page capture.


Flexible keyword matching

Opposite match
If a Recommendation registered keyword is contained in the location of a search keyword, it will be displayed in the Recommendation area.
Since it is fine to assume only part of the character string entered as a search keyword, this ensures excellent comprehensiveness and can minimize the number and length of registered keywords. Default settings are as outlined here.

E.g. search keywords returned as hits when “search” is registered as Recommendation keyword:

  • website search
  • search engine
  • image search engine
Perfect match
When registered recommendation keyword and search keyword are perfectly matched, these are displayed as recommended page.

Other special uses

Recommended content can be displayed even when a search is performed without entering a keyword. Normally, if a search is made without a search keyword, the search results will be 0, when users are more likely to abandon the site, but it is possible to reduce the number of exits by providing new information to users. It is also possible to always show recommended content regardless of the search keyword. This can be used when there is information that you want to convey to all search users.

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